Post by account_disabled on Oct 23, 2023 11:12:05 GMT
Relevance we mean how important the content is for our readers and how much interest it arouses, how much it is shared and consequently how much reach it manages to obtain. We say that relevance is the Holy Grail of content marketing . Obviously, as already said, content is not relevant in itself, in absolute terms, but becomes relevant in relation to the people I am addressing. Distribution . This is a key point because it defines how many people see my content. Today social media are less and less "social" and more and more "media" so if the company wants visibility, it must buy it.
Ergo, finding the right media for my audience is always a question of knowing photo editing servies my buyer personas. Attraction . This is the first part of the inbound process, but it would be fine even if we don't apply inbound marketing. We use content as a means to attract traffic we expect it to be qualified traffic, but in reality it depends on the marketing objectives we set during the strategic definition phase . Loyalty . This is the final part of the inbound marketing process, the phase where I use content to keep my customers interested in my brand.
Obviously the actual loyalty process is much more complex and does not end with content marketing but the latter can play an important part alongside more conventional methods customer service, loyalty card, gamification etc. . Profitable . Obviously we don't do all this for personal glory or satisfaction but we must bring everything back to a commercial level everything we do must have a return and be sustainable. So. Very good, we got there. It's too easy to say that content marketing is only about the creation and distribution of content.
Ergo, finding the right media for my audience is always a question of knowing photo editing servies my buyer personas. Attraction . This is the first part of the inbound process, but it would be fine even if we don't apply inbound marketing. We use content as a means to attract traffic we expect it to be qualified traffic, but in reality it depends on the marketing objectives we set during the strategic definition phase . Loyalty . This is the final part of the inbound marketing process, the phase where I use content to keep my customers interested in my brand.
Obviously the actual loyalty process is much more complex and does not end with content marketing but the latter can play an important part alongside more conventional methods customer service, loyalty card, gamification etc. . Profitable . Obviously we don't do all this for personal glory or satisfaction but we must bring everything back to a commercial level everything we do must have a return and be sustainable. So. Very good, we got there. It's too easy to say that content marketing is only about the creation and distribution of content.