Post by account_disabled on Mar 12, 2024 5:13:26 GMT
From today, anyone can delegate excellent content to artificial intelligence. I was really surprised by the quality of these fine instruments. According to author Mark Schaefer , “it will profoundly transform every marketing career, starting now. He will change everything in social media and content creation. He will change everything in marketing, forever . " One million people signed up for OpenAI 's ChatGPT last week, and I'm already seeing some content circulating on LinkedIn created with this crazy technology. As Mark says , “this technology levels the playing field and makes everyone an excellent content creator. In many cases, it is better than a 'human voice' if that human is a terrible communicator .
" I am not a copywriter nor a writer, but I note Canada Phone Number the historical significance of this innovation. Previously, the web and social media gave the possibility of having an audience, but only those who were capable of communicating could obtain it. Today anyone can delegate content - on any topic - through a simple copy and paste. The texts that the AI produces (for now) are cold and impersonal, but very few corrections are enough to add a bit of pathos. This innovation could trigger some developments: the quantity and background noise of very similar posts will increase; the jobs of those who produce content will be taken away, because those who commission them are often unable to understand.
The difference between professional copy and one produced artificially; the value of those who own a brand and a consolidated voice will increase. Now the bar is raised. From now on, good daily content is no longer enough, but a unique style, a tone of voice, ethics, recognizability, a face, credibility, knowing how to manage a relationship are also needed. And above all we need to know how to weigh the right words and have control of the perceptions we want to instill in those who listen to us. The only way to win the challenge with AI is to make us even more human, therefore becoming a unique and recognizable brand.
" I am not a copywriter nor a writer, but I note Canada Phone Number the historical significance of this innovation. Previously, the web and social media gave the possibility of having an audience, but only those who were capable of communicating could obtain it. Today anyone can delegate content - on any topic - through a simple copy and paste. The texts that the AI produces (for now) are cold and impersonal, but very few corrections are enough to add a bit of pathos. This innovation could trigger some developments: the quantity and background noise of very similar posts will increase; the jobs of those who produce content will be taken away, because those who commission them are often unable to understand.
The difference between professional copy and one produced artificially; the value of those who own a brand and a consolidated voice will increase. Now the bar is raised. From now on, good daily content is no longer enough, but a unique style, a tone of voice, ethics, recognizability, a face, credibility, knowing how to manage a relationship are also needed. And above all we need to know how to weigh the right words and have control of the perceptions we want to instill in those who listen to us. The only way to win the challenge with AI is to make us even more human, therefore becoming a unique and recognizable brand.